This report explains the story of the EcoGrid EU. The design phase is completed and the first phase of the field-test on the Danish Island Bornholm has been ramping up since May 2013. Read the summary of the EcoGrid EU Report right here, or click on the picture to the right to download the full report.
Meet your customers where they are…
During the entire recruitment process the communication with the public was focusing on the social values and environmental aspects rather than individual financial benefits of participating in the EcoGrid EU field-test. In addition, the participants are guaranteed that they will not ‘lose money’ by participating in EcoGrid EU. In total, the participants will never pay more for the electricity compared to what they pay according to their normal contract.
In a field test that will have to involve every tenth residential household on Bornholm, it is not only to find enthusiasts, first movers or early adopters of new technology/Smart Grid solutions. During the last recruitment effort, much attention was given to the so-called `mainstream group´ – i.e. people not especially interested in energy issues. A considerable part of this group have expressed that the motivation for participating in EcoGrid EU was the new smart equipment. For this group it is important that the equipment look `smart´. They are also expected to be less tolerant for failures in their Smart home equipment installations during the test period than other groups. In the extreme case the project experienced that one of participants signed out of the project because he did not like the design of the `smart boxes´.
1,900 residential electricity customers are signed up for EcoGrid
By September 2013 the objective of 1,900 test households on Bornholm was realized. The recruitment of industry/commercial buildings is still ongoing. Oestkraft is in close dialogue with commercial customers who are positive to EcoGrid EU participation.